https://www.jenmarierobustelli.com/portfolio daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1596677771536-5A7YZAR3SRIWA6D0FG5C/Babbel-Jen-Jordan.png PORTFOLIO - Executive Producer | Babbel Media Network (US) Ok, so the Babbel Media Network isn’t ~official~ but it’s the term I’ve coined to describe my team’s work. I was hired at Babbel’s relatively new NYC office to lead the expansion of their very successful content marketing efforts via Babbel Magazine. In typical American fashion, we wanted more. We saw the opportunity for content that celebrates the joy of connection and discovery when learning a language. Together, we produce a high volume of engaging multimedia content for an American audience. We’ve generated thousands of organic leads and sales while expanding the brand profile of Babbel in the American market. More importantly, we’ve had a lot of fun and learned a ton while doing it all. Babbel Magazine Babbel USA YouTube Multilinguish Podcast Babbel USA Facebook, Instagram, Twitter https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475112456116-NWOMEVCARHABA18BW6FA/image-asset.jpeg PORTFOLIO - Author | Six Tips for Launching Successful Mobile Learning in Your District This is an introductory level, 21-page e-book discussing the considerations for implementing a mobile learning initiative in a K-12 school district. This piece was the backbone of Schoology's first paid lead generation campaigns across social media and sponsored content partnerships. I wrote this content and managed the in-house end-to end production, editing, and design process. Most importantly, educators and instructional technology folks told me it was pretty good. Introduction: Why Mobile Learning? Begin with an End in Mind Common Mobile Models and Technology Considerations Engage Internal Resources to Create a Plan Communication Before, During, and After Program Rollout Piloting the Program: Think Big, Start Small Assess, Review, and Keep Growing https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1595299143037-GPW9S4ZBVVZ3FEIMGWGH/lauren-mancke-60627-unsplash.jpg PORTFOLIO - Event Organizer | Conductor C3 Conference 2012 I was on the team tasked with creating the inaugural Conductor user conference. I coordinated the logistics, content, tweeting and probably a lot of other stuff I’ve blocked out. It’s crazy to see how this conference has grown through the years — I’m so proud of the Conductor team’s success. https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475264161559-XZBU2V6UD0DWKMQ4B139/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719367410-T8H67AXDEKWL7GUM1U5E/CCP_0252.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719391866-UC2PKGZPOEQCW24LT3FW/CCP_0076.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719378288-QNDGPNJ4FCUNQP4Y6TM5/CCP_0158.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719353593-PEEPW6W3ISCECERA60ED/IMG_8965.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719385918-92F6XCBEWYT22IKE30Q3/CCP_0105.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719348131-10GPLG4VNISG14QXAZTZ/IMG_9173.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719365867-E6ZQAGEVJIL6QGOVF7G6/CCP_0626.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719335763-JWURZZ7HGZB4G6PFIEUW/CCP_0423.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719337815-A7B24BRO1BGDJIDY9XYY/IMG_9490.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719347631-WACXR549CFH0JIZZP7RQ/CCP_0611.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719355250-7JC0XRXJQILHA5FH8STB/CCP_9576.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475205333391-TVZG8134AQLAXG5LC40U/image-asset.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475202086672-R7272VI3RN5CIE7JH490/SchoologyNEXTConf_Day1_011.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475202091745-Q7INLD2ODVYM38PY3963/SchoologyNEXTConf_Day1_015.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475202093539-1AB1KT9K5NYCTU91QRL8/SchoologyNEXTConf_Day1_013.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475202081902-C9QLHYOL9F18E5T83MYH/SchoologyNEXTConf_Day2_004.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475202089193-OV5ERVWSO4B8H80OP14F/SchoologyNEXTConf_Day1_315.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475202090250-8KTRKTZH0ZJ52G0RFAQR/SchoologyNEXTConf_Day1_309.jpg PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475202084044-U7OVT17E97Z9AJN9U5UY/IMG_0086.JPG PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475203365243-0AZC8TYB8BJZ48WZH86H/IMG_0511.JPG PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1596511099845-WPQL1O5SYIVDNXQCU2IM/Made+Possible+By+Schoology PORTFOLIO - Video Producer | Made Possible By Schoology This content was a cross-department collaboration with a colleague on the Sales team, to create a video highlighting some of Schoology's amazing users and advocates. The video was shot over one afternoon at a national trade show. I was responsible for the overall video execution including creating the brief, sourcing/coordinating the interviews, liaising with the videographer, managing the budget, coordinating releases and communication with the interviewees and reviewing edits. The final product has been used and repurposed in a variety of sales and marketing campaigns. This was one of my favorite projects to work on at Schoology. It's an authentic reflection of the kind of community you can cultivate when you build a great product. It was a total blast to make and I think you can see how much fun we had with it. https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1491353826797-J48UNXJ25KEMMIX9X5MF/Screen+Shot+2017-04-04+at+8.56.13+PM.png PORTFOLIO - Product Marketing | Cota OCM Working closely with our VP marketing, product and sales teams, and our users, I created a variety of materials to support the launch of a new product for Cota Healthcare. I developed the following assets: Full product messaging of benefits, features, and functionality Product brochure and sales messaging Script and full production of a product explainer/demo video Blog post announcing launch Client spotlight/case study Whitepaper: "3 Key Attributes of Every Successful Value-Focused Oncology Practice" https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1491353963653-V5DIVHEGS0ATY9I5DO37/ocm-blog-post PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1491354124286-4FTYHUHO88GS5VIEK1E4/Cota_3_key_attributes_OCM.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1491354368632-B3EIL718UOY4UJZN9X33/RCCA-final+%281%29.png PORTFOLIO https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719376689-STPGRGXJZ9QH5M4YP5HP/CCP_0165.jpg PORTFOLIO - Event Organizer | Schoology NEXT User Conference (2014, 2015, 2016) I organized every aspect of Schoology's first user conference—overall vision and messaging; content; ticket sales; promotion; speakers; sponsors; event logistics; and more. Thankfully, I got some help for 2015 and 2016 and focused more on speakers, promotion, community and content. We had a total blast. I loved this team and the community we helped build. 2014 program | 2015 program https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475725014897-VFB91HSK9YQRJUO9F43S/conductor+-+search+engine+watch PORTFOLIO - Editor & Research Contributor | Conductor Blog As a member of a three-person content and research team led by Conductor's director of research, I contributed to all stages of content ideation, data collection, analysis, visualization, editing, and promotion for more than 10 research studies in my two year tenure. In particular, I led the ideation creation — drawing on my academic background and personal interest in how people search for information — for the prescient Election 2012 research piece, which is one of my all-time favorite pieces of content to this day. I also wrote and edited posts for the Conductor Blog, under my own byline and often for the executive team. More links! The New SERPs: 8 out of 10 High Volume Keywords Now Have Universal Search Results Search Engine Watch: Why 2013 Will be the Year of the SEO Pro Social in the SERPs: How the Social Networks Appear in the Search Results for the World’s 500 Top Tech Writers Could DuckDuckGo Be The Biggest Long-Term Threat To Google? How the Internet Filter Bubble is Impacting Search and What It Means for SEOs SEO Jobs Salary Guide [Infographic]* *This was the beginning of a series of what became (at least, during my time) the highest-performing piece of content we created. It is now updated annually. https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1596596987101-GS8OLQ65QMO2B7EU7JO1/Screen+Shot+2020-08-04+at+11.05.21+PM.png PORTFOLIO - Newsletter | The Oncology Download Before newsletters became THE hot content marketing strategy (again), I started this curated news roundup for oncology professionals dedicated to using data and technology to improve the lives of cancer patients. It was marketed as its own property with minimal Cota branding and generated an impressive and engaged following during its short lifespan. I owned the entire project — the vision, curation, writing, editing and marketing automation program. 3/28/2017 Oncology Download #1—ASCO State of Cancer report—Patients skip or delay cancer treatments—Changes for OCM reporting 4/4/2017 Oncology Download #2 —The algorithm will see you now—Quality measures cost practices 15 hours per physician every week—Cancerscape conversations 4/11/2017 Oncology Download #3—How 4 Healthcare Systems Cut Costs with Tech—The Transformation Imperative—Immunotherapy Has Opposite Effect for Some Cancer Patients 4/18/2017 Oncology Download #4—More Asian-American Women Getting Breast Cancer—Remembering Henrietta Lacks—Disparities in Care by Gender and Race—Reader Survey https://www.jenmarierobustelli.com/home daily 1.0 2025-08-15 https://www.jenmarierobustelli.com/personal daily 0.75 2022-01-02 https://www.jenmarierobustelli.com/resume daily 0.75 2025-08-15 https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1597603387703-S876ZA5ATDOIVNDUMJOT/adam-jang-8pOTAtyd_Mc-unsplash.jpg Resume Highlights https://www.jenmarierobustelli.com/press-and-awards daily 0.75 2021-05-02 https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1596769239688-T8MFE4CZCR3KT7XXTR1J/cmi.png Press and Awards - 10+ Buzzwords to Banish From Your Content Marketing Vocabulary In which I go in on “empathy.” https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1475719995213-GWJ0X418FCX7JFCAVDSI/image-asset.jpeg Press and Awards - Featured Bio: Jen Marie Robustelli Note: In this 2012 interview, I mention NYPD’s use of CompStat as an example of data-driven decision making. This is a complicated and problematic example and I encourage everyone to read more about it. https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1595472453649-SD4K5DOJKTXEPDVFJ3BT/CCOmagazine_Logo-HiRes.png Press and Awards - What It Takes to Succeed as a Content Leader Now What It Takes to Succeed as a Content Leader Now https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1595472887726-V3WIS78Z5YPZSGX0W7L7/Authority%2BMagazine.jpg Press and Awards - How to Become the Center of Influence Through the Language of Podcasting with Jen Jordan of Multilinguish Podcast https://images.squarespace-cdn.com/content/v1/57e477a2725e25f942093394/1595472076441-9Z9GKQY67PBEYU6P1GXH/forbes-logo.jpg Press and Awards - How To Solve 7 Major Marketing Challenges Of 2018 How To Solve 7 Major Marketing Challenges Of 2018 https://www.jenmarierobustelli.com/404 daily 0.75 2020-07-26 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