I’ve said some things

 

UPCOMING: See me at Content Marketing World 2022: “Is this content? Turning trends into traffic”

 

Watch my Chatterconf presentation in full!

 

Chatterconf 2022

I REALLY LIKE YOU, TOO: SOCIAL TRENDS IN LANGUAGE LEARNING GETTING THE MOST LOVE RIGHT NOW

Jen will highlight the most engaging social content trends based on Babbel’s data and the rise in language learning content creators during the pandemic while offering suggestions on how to create and engage with this content for the best language learning experience. You’ll get 5+ years of social media learnings, backed by the expertise of Babbel’s team of language teachers and content creators, in a fun and interactive watch party presentation format.

 
 

Content Marketing World 2020 (virtual)

FLOOD THE ZONE! A NEW SYSTEM FOR CREATING COMPELLING SOCIAL VIDEO

Co-presented alongside Matt Johnson (CEO & Founder, Guide Social)

Producing video for social media isn't a new concept, but writing and producing consistently engaging content can be a struggle. In this session, learn the evergreen strategies and editorial practices that the biggest brands and publishers swear by to create video that will meaningfully increase your social reach. Join VP & Head of Content at Babbel, Jen, and Guide Social CEO & Founder, Matt, as they show how this system works in practice (resulting in a 1,000+% increase in social reach for Babbel in 60 days) and how to make it work for you.

  • Leave this session with a system to start producing engaging social videos right away

  • The editorial format that hooks audiences

  • Team structure and process to keep things sane and scalable

  • Evergreen production and posting strategies for Facebook and Instagram

 
 

Digital Marketing Innovation Summit 2019

PANEL: THE PODCAST PHENOMENON

I got a chance to talk about Multilinguish in front of a big crowd alongside some smart people.

  • Inside look at the new frontier of brand investments

  • Cutting through the noise in a saturated market

  • Embracing and maximizing on the Podcast Movement

Peter Costanzo | Digital Publishing Specialist | The Associated Press
Yu Wong | Executive Director, Digital Content & Strategy | Morgan Stanley
Kaitlin Keleher | Executive Producer | America's Test Kitchen
Jennifer Jordan | Executive Producer, Content | Babbel

 
 

Content Marketing World 2019

7 MISTAKES EVERYONE MAKES WHEN HIRING (AND GROWING) A CONTENT TEAM

Honestly, I had to give this presentation during a real low point in my personal life. Inspired by Toni Morrison (who had recently passed), I rewrote my presentation when I arrived at the conference. I presented to a packed breakout room and went 20 minutes over because there was such an engaged Q&A and I was rated above average in speaker scores.

 
 

Digiday Content Marketing Summit 2018

CONTENT IS PEOPLE: GROWING AND MOTIVATING A HIGH-PERFORMING CONTENT TEAM

I used an astrology analogy to explain the ideal content team structure. I also explained why cover letters are useless. People seemed to enjoy it.

 

Get our whole Marketing Nation 2016 presentation!

 

Marketo Marketing Nation Summit 2016

#SQUADGOALS: ACTIVATE AND EMPOWER YOUR ADVOCATES

The Ambassador program featured in this presentation represented the blood, sweat and tears of many folks on the Schoology marketing team, notably my community manager, and I presented this in Las Vegas alongside our Director of Marketing Operations.

Do you know who your brand advocates are? Are you doing anything to engage them? Join the Schoology Community team along with our Director of Marketing Operations to learn how our team developed an Ambassador program to identify, organize, engage, and empower our advocates.

We’ll review the program structure, the impact it has on the entire company, some of the challenges we faced along the way, and overall program goals. Finally, learn how we plan to scale and automate the program utilizing various Marketo features.

We'll cover the Marketo Engagement Engine for Ambassador communications, Marketo Web Hooks to manage and track Ambassador applications and referrals, as well as scoring models to track Ambassador participation.

Regardless of what community you are working with, this session will offer actionable tips and strategies for marketers looking to encourage engagement and empower advocates.

 
 
 

Other speaking

App Growth Summit NYC (2018)
Panel: Creating Content & Building An Active Community with Spencer Burke (Braze), Simon Lejeune (Hopper) and Alex Wall (Jukely)

Community Managers Meetup (2013)
with Jenn Pedde (2U) and Chris Barrows (NYU)

Social Good For Profit Meetup (2012)
with Gene Gurkoff (CharityMiles) and Alex Taub (Dwolla)

NYU digital marketing guest speaker
thanks Mack Burnett for the opportunity